Why You Should Have a Company Blog

by Jenny on January 10, 2011

Why You Should Have a Company BlogAs a marketing tool, a company blog is a must-have. In the past, websites that provided basic company details were effective to pull your desired target market. However, with numerous business websites popping up everywhere, you need a different strategy. This is where business blogs come in.

Having a corporate blog is an advantage. Here’s why:

  • Visibility– people would rather go online and search for businesses that can meet their needs. If your company is not online, your market share will be considerably lower than those with websites and blogs. Search engines places your company blog on top if it has updated and relevant website content.
  • Feedback– instead of your typical email form, blogs generate feedback through comments, trackbacks, backlinks and other social media marketing services. Better customer relationships can blossom through “word-of-mouth” blogging.
  • Influence– a blog also shows that your company as an entity is also a living, breathing organization that is dynamic and humanitarian. Aside from promos, company blogs can showcase charity work, related projects and feature sister companies.

Do you need help on starting up your company’s blog? Would you like more dynamic seo content? Feel free to contact us for a quote anytime.

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