Writing Blog Posts
Even though both websites and blogs require content, the type of content they need is quite different. Website pages are typically reserved to tell readers about your company, what you do, what you sell, and possibly even rates. Blog posts on the other hand, need to be full of information and even more interesting to the reader because it gives them something helpful they can actually use today, even if they’re not buying anything on your site. Most of all, a blog can help boost your online profits even more than your website, which makes hiring the right person for writing blog posts even more important.
So how do you know that the one you hire is the right one for your blog? By asking them beforehand what kind of blog posts they’ll be writing, and what they typically include in their content. Here’s what you should be looking for.
Interesting, useful, helpful, and creative – these are all words you should be looking for when looking for the right blog writer for you. A blog post isn’t designed specifically to sell, although a bit of promotion or call of action at the end isn’t a terrible thing. What readers need to come away with though after reading your blog is a sense that they learned something, that they know something they didn’t before. If your writer can communicate ideas that aren’t general knowledge and that are quite useful, there’s a good chance they’ll be a good writer for your blog. They should also be able to communicate those ideas in a creative and unique way. Dry, boring content is definitely not something you want on your blog.
Comments are also great for any blog. They make the blog more visible to the search engines and can spark real conversations among people that visit your site, which in turn could mean that more people come back to your blog more often. Of course your writer can’t leave comments on your site, but they can write posts that encourage comments. This can be done by ending the blog post in a question posed to the reader, or by writing explosive and dynamic content that causes people to want to comment and want to get involved in the conversation.
Lastly, any blog writer should be able to write posts that will increase traffic to your blog. Writing posts that encourage comments will help with this, but using keywords and key phrases appropriately will do it even more so. Whether it’s a website page or a blog post, search engines can most easily pick up these keywords, especially if they’re linked to pages within your site. When a blog writer knows how to effectively and naturally include these keywords, you’re once again on the path to hiring the best writer for your blog.
When you hire us here at Business Blog Writers you can be sure that you’ll be getting the right blog writers for your blog. We can create content that pops off the page, intrigues readers, and we know how to get your site noticed in the search engines. We’ve been in the blog-writing business for many years now, and each of our writers has also been doing this for years and know how to make blogs sell your product. Call us today, and you won’t have to look any further!